When you're fully booked, good leads go cold. I built Handballo to fix the referral problem most freelancers pretend doesn't exist.
The tools got infinitely capable and the output got eerily uniform. Taste is the only competitive advantage left in product design, and it's still human.
A step-by-step breakdown of how I approach UX design for small businesses, from discovery through to handoff, and why getting the process right matters more than the tools.
A logo without strategy is just a drawing. Here's why investing in brand strategy first leads to a stronger visual identity and better business outcomes.
If your SaaS product is a thin layer over a workflow, AI eats you. If it encodes years of decisions about how an industry actually operates, AI can't touch you. Depth was always the moat.
Four AI trading bots. Four markets. Six weeks. The bot with the most intelligence generated 48 trade signals and executed zero. The dumb one returned 17%. Overthinking is expensive.
The AI industry is spending $2.5 trillion on infrastructure and models. But real users still can't figure out what to type, don't trust the output, and abandon the product in a week. The hard part was never the model.
Comparing the pros and cons of working with a freelance designer versus a design agency, and how to decide which is the better fit for your project.
Figma shipped more AI features than any design tool in history. The stock keeps falling. The market is asking a harder question: do these features create value, or just cost?
Apple launched the MacBook Neo, a budget laptop from a premium brand. Scaling down without breaking what made it good is one of the hardest design problems there is.
Atlassian laid off 1,600 employees to fund its AI strategy while selling collaboration tools built on the assumption that humans do the work. The contradiction runs deeper than the headlines.
Wall Street wiped $2 trillion from SaaS valuations. But this isn't just a tech correction. It's AI exposing a decades-old design failure: most SaaS products digitised the workflow instead of solving the problem.
Sora hit a million downloads in five days. Six months later, OpenAI killed it. The lesson isn't about video generation. It's about what happens when you design for the first session instead of the tenth.
Australia spent $64 million on a bus ticketing app that didn't work on launch day. The problem wasn't technology. It was a design problem disguised as a tech problem.
Australia's age verification law forced adults to hand over biometric data to access legal content. On day one, Pornhub blocked all Australians and VPN downloads spiked. That's not a side effect. It's a design failure.
Australia told AI labs to bake 'Australian values' into their products or face regulation. But values aren't a product spec. If you can't build against it, it's a wish, and the labs know it.
After 20 years of handing off Figma files and waiting, I shipped my first app with no dev team. AI didn't replace designers. It removed the bottleneck between ideas and products.
After 20 years of designing apps for other people, I built and shipped my own using Claude Code. No prior coding experience required. Here's what happened.
The Anthologie team I worked with won a Good Design Award. That's unusual, because the work that actually changes how decisions get made rarely looks impressive in a screenshot.
I ran a design subscription for a year. Clients loved the idea of unlimited design. Here's why it failed and what works better.
The secret to a full calendar as a freelance designer isn't better craft. It's better business. Here's what actually keeps clients coming back.
Consumer apps get the portfolios. Business apps get the impact. Here's why complex operational software is harder to design, pays better, and keeps getting more interesting.
Most founders hire a designer when the product looks bad. That's too late and it's the wrong problem. Complex SaaS products don't fail because of aesthetics. They fail because nobody designed the system.
For most of my career I worked on discrete projects. It took me too long to realise that model is bad for the work, and why retainer engagements changed everything.
A product that has lost its purpose can still have a viable business model. Here's what the Yellow Pages teaches us about legacy features, dead weight, and knowing when to retire.
👋 Hello - I live in sunny Leederville, Western Australia.
If you've got a project in mind, let's talk! We can grab a coffee in person or if it's easier, simply book in a Google Meet and we can jump on a call.
