SaaS product design
for everyday use.
Dashboards, workflows, data-heavy tools and design systems for B2B SaaS. I design the part of the product your users live in, where adoption and renewals are won.
Brands I’ve worked with
The unglamorous half
Most SaaS design effort goes into the first hour: landing pages, signup and onboarding. Whether people renew depends on everything after that: the dashboards, settings, edge cases and error states they see hundreds of times a year.
I’m a senior product designer with 30 years of experience, and that second half is where I work. I’ve designed operational software across mining, energy, logistics, EdTech and AI products, inside agencies, startups and product teams.
Product design here means software: UX, UI, design systems and product strategy for web apps and SaaS platforms.
I’ve written about why I design business apps and designing for the ten-thousandth hour.
Dashboards and data-heavy screens
Dense operational data turned into screens people can read at a glance and act on. Tables, filters, charts and all the states in between, designed for the hundredth open, not the first.
Workflows and edge cases
The multi-step jobs your users do every day, mapped and simplified: permissions, approvals, bulk actions, errors and empty states. The detail that decides whether people trust the product.
Design systems that scale
Components and patterns in Figma that keep the product consistent as it grows, with handoff specs and Storybook documentation your engineers can build from. Available as a defined project or a one-day-a-week retainer.
Services
I work on the part of SaaS products users actually live in: dashboards, workflows, complex interactions and design systems. Project engagements for founders shipping new products, and one-day-a-week retainers for product teams that need senior design without the full-time hire.
Read about my UX design process or hiring an independent designer vs an agency.
Product discoveryUX researchUser flowsInformation architecturePrototypes
SaaS product designAI product UXDashboardsWeb app designDesign systems
PositioningLogo & identityVisual languageBrand style guideProduct brand assets
Work
Recent projects across SaaS, enterprise and AI products.
Some of it under NDA, so what's here skews toward the work I can show. It's the kind of work I wrote about in why I design business apps.
- UX Design
- UI Design
- Branding Design
- UX Design
- UI Design
- Branding Design
Frequently asked questions
A SaaS product designer shapes how a software product works and feels once people are using it: the dashboards, workflows, settings, edge cases and design systems behind them. It covers UX, UI and product strategy together, with the goal of products people adopt quickly and keep paying for.
They overlap. UX/UI design covers research, flows, wireframes and interface design. Product design covers all of that plus design systems and product strategy. In software, product designer has become the usual senior title for the full scope. It's not the same as physical product or industrial design, which is a different field.
Usually when the product has outgrown its first version: features get bolted on, support tickets keep pointing at the same screens, or users adopt one part of the product and ignore the rest. Bringing design in earlier is cheaper, but most teams call when growth starts to expose the cracks.
Yes. Retainers are typically one day a week. I join the meetings that matter, take part in product decisions and deliver design work alongside your engineers and product managers, keeping context across releases instead of relearning the product every sprint.
Operational software across mining, energy modelling, logistics, agtech, EdTech, workforce and rostering, and AI products, plus enterprise platforms and some government work. Most of it is software people use every day for their jobs.
Yes. I'm based in Perth and work remotely with SaaS teams across Australia and overseas. Perth's time zone overlaps well with Asia and gives some overlap with US and European mornings.
Get in touch
👋 Hello, I live in sunny Perth, Western Australia.
If you've got a project in mind, send me a message and I'll reply within a day. If it makes sense to talk after that, we can book a short chat or grab a coffee in Perth.
