Twenty years
designing SaaS.
Most SaaS is designed for the people buying it, not the people using it. I work on the second half. The unglamorous half. The part that decides whether your users come back tomorrow.
Brands I’ve worked with
About me
I’m a full-stack UI/UX designer with over 20 years of design experience across the agency, startup and small business landscapes.
With a focus on usability and user experience, I’ve built a reputation for crafting and delivering unique digital experiences for everyone from small-scale startups to global companies.
When I’m not designing, you’ll find me enjoying a coffee, running (yes, for fun!) or working on my next tiny home project.
Interests
Coffee
Running
Tiny homes
Wearing black
15 minutes of fame
1.3 million views on a video 
Today Tonight feature 
Eating 30 bananas in a sitting
Services
I work with businesses, brands and agencies of all sizes on projects covering the full design spectrum including: mobile design, web design, accessibility design, responsive design, marketing design, advertising, branding and presentation design.
ResearchSitemapsUserflowsWireframesPrototypes
Website designProduct designDigital designApp designSaaS product designResponsive design
Mood boardLogo designBrand element designBrand style guideDigital stationerySocial media assets
A Design Angel for agencies
Think of me as a collaborative design partner, someone with the ability to craft intuitive user experiences working within your team or entirely on my own. Available for both in-house and remote project work, you’ll get access to the benefits of a full stack designer without having to fit the wage for a full time employee.
Strategic Design for Small Business
Running a business is hard, trust me I know, that’s why I’m passionate about making good design affordable and accessible for small business owners. With my multidisciplinary approach, I can walk you through the full design process to create compelling brands and intuitive websites that captivate, capture and convert.
Design Solutions for Startups
A successful startup has design at its core. With proven experience working with agile start-ups, I understand users, their needs, and their expectations. Using a proven agile design process, I focus on empathy and user-centered conversation. The result is intuitive websites that captivate & convert, and apps people love to use.
Work
With a focus on human-centred design, I craft beautiful digital experiences and products with a focus on the end user.
Check out some of my recent design projects - the examples should give you a good indication of my UX, UI and branding skills.
